18 months after Tom Cruise declared his love for popcorn, he's contributing to cinema's unlikeliest trend with a Mission: Impossible popcorn bucket
Dec. 2, 2024Movies. Popcorn.
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Dune, Deadpool and, now, Mission: Impossible? The Tom Cruise-led action franchise may not be the most obvious candidate to continue cinema’s unlikely popcorn bucket trend, but it’s apparently happening in preparation for the release of Mission: Impossible – The Final Reckoning.
According to AMC’s director of food and beverage strategy Rob Bennett in a piece byTIME, Cruise “helped to guide the design” of an upcoming bucket, which will release in line with The Final Reckoning. The only tease? Bennett saying his team “nailed it”.
For so long cinema’s ultimate trendsetter, Cruise, is following a pathlaid down by Duneearlier this year with its sandworm-shaped popcorn bucket – which became the subject of social media conversation and memes for weeks after release. That, in turn, led to several imitators, from Venom, Deadpool and Wolverine,and even Gladiator 2.
Mission: Impossible, meanwhile, is gearing up for what appears to be the closing chapter in Ethan Hunt’s cinematic career. Thefirst Final Reckoning trailermade good on that air of finality, while also hidinga surprise Mission: Impossible 3 callbackthat had fans' minds – and their theories – racing.
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I’m the Senior Entertainment Writer here at GamesRadar+, focusing on news, features, and interviews with some of the biggest names in film and TV. On-site, you’ll find me marveling at Marvel and providing analysis and room temperature takes on the newest films, Star Wars and, of course, anime. Outside of GR, I love getting lost in a good 100-hour JRPG, Warzone, and kicking back on the (virtual) field with Football Manager. My work has also been featured in OPM, FourFourTwo, and Game Revolution.
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