A new horror movie is using Ring doorbell footage for its marketing campaign, and it's a whole new level of creepy
Mar. 1, 2024Horror movie promo has just got crazier with The Strangers: Chapter 1
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Over the past few years, horror movie promo has gone to new extremes, but The Strangers: Chapter 1 has just taken things to a whole other level by using Ring Doorbell footage to scare fans.
That’s right, Lionsgate has used a Ring Doorbell to promote a horror movie – it’s our worst nightmare come true! The video was originally live-streamed toThe Strangers' Instagramshowing the murderous trio stepping out of a wooded area and up to a house before coming face to face with the camera, creepy or what? Luckily one fan screen recorded the stream and posted it onTwitterfor everyone to see. Watch the clip below.
StarringRiverdale’s Madelaine Petsch and Cruel Summer’s Froy Gutierrez, The Strangers: Chapter 1, the first film of an upcoming trilogy, follows a young couple on a cross-country road trip to the Pacific Northwest. However, when their car suddenly breaks down, they are forced to spend the night in an Airbnb where they are terrorized by three masked strangers.
The upcoming flick is a spin-off from the popular 2008 genre favoriteThe Strangers. The original, starringThe Lord of the Rings’ Liv Tyler andUnderworld’s Scott Speedman, follows a couple whose relaxing visit to their isolated vacation home turns into a living nightmare when three masked assailants turn up at the house and stalk them like prey.
Due to the rise in popularity of the Ring Doorbell, which is essentially a doorbell fitted with a camera that connects to your phone and alerts you when someone is near, this is quite a genius marketing scheme. Earlier promo for the movie included eerie bloodstained Polaroid pictures of a road trip, starting witha wooded area,a diner, andthe ‘Welcome to Oregon’ sign.
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