After announcing price hikes, Disney Plus confirms password-sharing crackdown to begin next month
Aug. 8, 2024It’s finally happening
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Disneyboss Bob Iger has confirmed that Disney Plus’ password-sharing crackdown is about to kick off. On an earnings call, the CEO said that it would begin “in earnest” in September, some seven months after paid sharing was first announced.
The company had already begun rolling it out across a few markets in June, and Iger says the feedback has been good. “We’ve been talking a lot about adding the technology features that we need to basically make it a higher return, higher margin business, and a more successful business, and we’re doing that right now,” he said, according toIGN.
“We started our password-sharing initiative in June. That kicks in, in earnest, in September. By the way, we’ve had no backlash at all to the notifications that have gone out and to the work that we’ve already been doing.”
The news of the password-sharing crackdown also comes afterDisney Plus announced a price hike too. Tough times for subscribers.
For more, check out our guide to thebest shows on Disney Plusand thebest movies on Disney Plus.
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I’m the Deputy Entertainment Editor here at GamesRadar+, covering TV and film for the Total Film and SFX sections online. I previously worked as a Senior Showbiz Reporter and SEO TV reporter at Express Online for three years. I’ve also written for The Resident magazines and Amateur Photographer, before specializing in entertainment.
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