After Barbie, Mattel plucks a childhood toy from shelves for a bizarre live-action movie – because apparently it's "a treasure trove of storytelling possibilities"
Oct. 17, 2024View-Master is getting the movie treatment
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Comic book movies and video game movies have beenthetrend in Hollywood for some time now. But what about movies based on toys?Barbie, of course, paved the way to the tune of $1.45 billion and, now, Mattel has plucked another product off of its shelves for an eye-opening live-action movie.
As perVariety, a movie based on the popular View-Master is currently in the works from Mattel Films, Escape Artists, andSonyPictures. The device, which was first released in the 1930s, allows its users to view reels of 3D images and has been a staple of childhoods for decades.
Mattel Films president Robbie Brenner said in a statement, “View-Master has inspired generations to embark on boundless adventures, offering a treasure trove of storytelling possibilities for this film.”
No further details have been given about the story, its stars, or a release window, but View-Master: The Movie (as we’ll tentatively call it) is the latest in a long line of toy-adjacent projects that have got off the ground since Barbie. Go figure.
Mattel alonehas movies based on Uno, Polly Pocket (written and directed by Lena Dunham), Matchbox, and a J.J. Abrams-produced Hot Wheels in various stages of development.
For more, check out our guides toupcoming video game moviesandmovie release dates.
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I’m the Senior Entertainment Writer here at GamesRadar+, focusing on news, features, and interviews with some of the biggest names in film and TV. On-site, you’ll find me marveling at Marvel and providing analysis and room temperature takes on the newest films, Star Wars and, of course, anime. Outside of GR, I love getting lost in a good 100-hour JRPG, Warzone, and kicking back on the (virtual) field with Football Manager. My work has also been featured in OPM, FourFourTwo, and Game Revolution.
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