After shutting down its American operations, veteran Japanese studio behind beloved JRPGs launches cult action RPG in English to zero buzz and confused fans
Apr. 25, 2024This is Square Enix-level marketing
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Level-5, the beloved Japanese studio behind games like Dark Cloud, Professor Layton, and Ni no Kuni, just released a localized version of its cult action RPG Megaton Musashi. But with the company’s American branch recently shut down, it looks like there’s nobody around to market the thing, and the surprise launch has absolutely bewildered fans.
Today has seen the launch of Megaton Musashi W: Wired across PC, Switch, PS5, and PS4. You’d be forgiven for not noticing the launch - I’m the exact target audience for a newly localized mech action RPG and it’s literally my job to pay attention to video game news, but I only realized the game existed thanks tothis tweetlamenting the game’s lack of promotion.
There have been a few reviews onSteamsince then - a few of which lament things such as “Why is this game not getting more attention?” - and they’re absolutely glowing. It’s clear a few hardcore fans of the franchise have been waiting a long, long time for this launch, but none of the marketing seems to have penetrated the wider gaming world despite the fact that Level-5 has put out plenty of well-known and well-loved games over the years.
So hey, consider this your PSA - Megaton Musashi W: Wired is out now, it looks neat, and if you’re a fan of mech anime you should probably check it out. We’re approachingSquare Enix levels of failure to markethere, but at least you know now.
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