As Star Wars Outlaws and Assassin's Creed Shadows add to a 54% Ubisoft stock drop, Tencent and the Guillemot brothers reportedly consider a full buyout

Oct. 4, 2024



After hitting all-time highs just a few years ago, Ubisoft shares recently dropped to a ten-year low

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Ubisoftstock has dropped 54% this year, in part because of"softer than expected" Star Wars Outlaws salesand asubstantial delay to Assassin’s Creed Shadows. In the wake of those financial troubles, a new report suggests that Tencent and the Guillemot brothers are considering full buyout of the publisher to take the company private.

A newBloomberg reportciting “people familiar with the matter” suggests that “the Chinese tech company and Guillemot Brothers Ltd. have been speaking with advisers to help explore ways to stabilize Ubisoft and bolster its value, the people said, asked not to be identified discussing a private matter. One of the possibilities being discussed would involve teaming up to take the company private, according to the people.”

Tencent already owns 9.2% of Ubisoft’s voting rights, while the Guillemot family holds around 20.5%. Tencent also owns 49.9% of Guillemot Brothers Ltd., a company that, in turn, owns some part of the founding family’s stake in Ubisoft. Representatives for Ubisoft, the Guillemots, and Tencent did not comment to Bloomberg.

AsCNBC reports, Ubisoft stock jumped 30% in the wake of the Bloomberg story.

Making “solid” games isn’t enough when you have “gamers expecting extraordinary experiences,” Ubisoft CEO says after Star Wars Outlaws.

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