The brick bargains are officially over, but some offers have stuck around
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To save you the faff of digging through this price-cut avalanche, the GamesRadar+ team and I have rounded up the best Prime Day Lego deals that are worth a spot in your collection. Yes, it’s true that savings on thebest Lego setsare often held back until Black Friday… but not this year, it seems. Prime Big Deal Days pulled out the stops with tempting reductions and record lows that are the strongest I can remember in my near-six years of covering sales like this.
US
Lego Stitch |$64.99$51.95 at AmazonSave $13 -We had advanced warning that this Disney Lego set would be hitting its record-low price at Walmart, but now Amazon has matched that with a great discount of its own.Buy it if:✅You want a cute display kit✅ Stitch is your favoriteDon’t buy it if:❌You’d like a toyPrice check:💲Walmart | $51.95💲Lego | $64.99⭐UK price:£59.99£49.99 at Smyths
Lego Harry Potter Dobby the House Elf |$34.99$27.95 at AmazonSave $34 -This surprisingly popular kit is down to its lowest ever price, which means I’m honor-bound to shout about the offer as loud as I can. So far as I’m able to tell, this has never been cheaper.Buy it if:✅You want a fun display piece✅ You’re in need of a presentDon’t buy it if:❌Those big eyes creep you outPrice check:💲Walmart | $27.95💲Lego | $34.99⭐UK price:£24.99£15.99 at Smyths
Lego Marvel The Avengers Quinjet |$99.99$60 at AmazonSave $40 -It may be day two of Prime Day Lego deals, but we’re still getting new record low prices emerging. This Quinjet set hasn’t ever been cheaper, and suddenly leapt to this record low price in honor of the event.Buy it if:✅The first Avengers was your favorite✅ You want a playset for your kidsDon’t buy it if:❌You’d rather save for Avengers TowerPrice check:💲Walmart | $60💲Lego | $99.99⭐UK price:£89.99£71.99 at Amazon
Lego Super Mario Piranha Plant |$59.99$47.95 at AmazonSave $12 -Here’s another record-low price to kick off this year’s Prime Day Lego deals. Before this point, the cheapest it’d been was roughly $53. And because it averages $58ish most of the time, this is an even better offer.Buy it if:✅ You want a cool desk or shelf buddy✅ You’re looking for the perfect giftDon’t buy it if:❌ You’d rather save your money for Mighty BowserPrice check:💲Walmart | $47.95💲Lego | $59.99⭐UK price:£57.99£42.99 at Amazon
Lego Animal Crossing K.K.’s Concert in The Plaza|$79.99$63.98at AmazonSave $16- This is probably the most iconic Animal Crossing: New Horizons Lego set you can get. Not only do you get to build the Plaza, but KK Slider puts on a concert as well. This is also one of the best discounts that the set has ever had.Buy it if:✅ You love Animal Crossing✅ You want multiple models in one setDon’t buy it if:❌ You hate NintendoPrice check:💲Walmart | $84.85💲Lego | $79.99⭐UK price:£69.99£58.99 at Smyths
Lego Harry Potter Hogwarts Castle & Grounds |$169.99$135.95 at AmazonSave $34 -One of the best new Prime Day Lego deals is, of course, a Harry Potter icon. This smaller, more affordable take on the wizarding school hasn’t ever been cheaper, so now’s a good time to dive in if you’ve been on the fence.Buy it if:✅You want something truly iconic✅ You don’t want to pay/display the massive versionDon’t buy it if:❌You already have the big onePrice check:💲Walmart | $135.95💲Lego | $169.99⭐UK price:£149.99£119.99 at Amazon
Lego Walt Disney Tribute Camera |$99.99$69.95 at AmazonSave $30 -This delightful kit is a bit more subtle than you might expect from a Disney 100th anniversary piece, but it’s very cleverly made with film ‘negatives’ spooling out and showing shots from classic Disney films. That’s the set’s lowest ever price too.Buy it if:✅You want something a little different✅ You’re a fan of the classicsDon’t buy it if:❌You want something more recognizablePrice check:💲Walmart | $89.95💲Lego | $99.99⭐UK price:£89.99£75.89 at Zatu
Lego Star Wars Boarding the Tantive IV |$54.99$43.95 at AmazonSave $11 -If my math is correct, this delightful scene based on the opening of A New Hope hasn’t ever been cheaper than it is now for this year’s Prime Day Lego deals.Buy it if:✅You want an iconic but affordable set✅ You’re buying for adultsorkidsDon’t buy it if:❌You hate stickers on setsPrice check:💲Walmart | $43.95💲Lego | $54.99⭐UK price:£49.99£39.99 at Amazon
Lego Harry Potter Talking Sorting Hat |$99.99$85.85 at AmazonSave $14 -This may not feel like a massive reduction, but his kit rarely gets any discounts at all, so I had to point it out. Seeing as it only came out a few months ago, that’s definitely not an offer to sleep on. And if you are in the UK, you can save up to £24 as well!Buy it if:✅You want a fun conversation starter✅ You’d like a smaller display pieceDon’t buy it if:❌You want something full sizePrice check:💲Walmart | $93💲Lego | $99.99⭐UK price:£89.99£69.99 at Amazon
Lego Back to the Future DeLorean |$199.99$159.99 at WalmartSave $45 -While this isn’t the kit’s lowest ever price, this is still a great offer… and an example of why it pays to keep an eye on other retailers during the sale.Buy it if:✅ You want a cool display item✅ You love the trilogyDon’t buy it if:❌ You’re OK to wait for a better dealPrice check:💲Amazon | $199.99💲Lego | $199.99⭐UK price:£169.99£149.99 at Zavvi
Lego Minecraft The Skeleton Dungeon Building|$34.99$22.49 at AmazonSave $12.50- While we have seen this set go for slightly cheaper in the past, paying around $22 for any Lego set is great. So, as far as Prime Day Lego sales, Minecraft fans will want to pick this deal up while they can.Buy it if:✅ You want a set suitable for young kids✅ You’re looking for a good giftDon’t buy it if:❌ You’d rather have something more challengingPrice check:💲Walmart | $34.97💲Lego | $34.99⭐UK price:£24.99£19.99 at Amazon
Lego Icons Dried Flower Centerpiece|$49.99$27.99 at AmazonSave $22- Everyone loves a good Lego flower set, and it’s even better when one comes on sale. This Prime Day, the Dried Flower centerpiece is 44% off. It’s also the perfect decoration for Fall.Buy it if:✅ You want a decorative set✅ You’re looking for a good couple’s activityDon’t buy it if:❌ You have no room for a displayPrice check:💲Walmart | $39.99💲Lego | $49.99⭐UK price:£44.99£35.99 at Amazon
Lego City Deep-Sea Explorer Submarine set|$109.99$77 at AmazonSave $27.90- We love a kit that gives you multiple models to build, just like this Lego City set. In this set, you get a submarine, a shipwreck with cute sharks, and a mech! It’s great for a play session as well as a fun underwater display.Buy it if:✅ You want a toy as well as a decorative set✅ You love underwater themesDon’t buy it if:❌ You have no room for a displayPrice check:💲Walmart | $77.00💲Lego | $109.99⭐UK price:£94.99£76.48 at Amazon
Lego Architecture Statue of Liberty|$119.99$92.99 at AmazonSave $27- Nothing screams classic Lego more than its architecture sets. Luckily, Prime Day has a few of these going on offer. However, the Statue of Liberty is one of the cheapest and most impressive, in case you don’t know which set to pick.Buy it if:✅ You love architecture✅ You want a more challenging buildDon’t buy it if:❌ You’d want a fantasy setPrice check:💲Walmart | $92.99💲Lego | $119.99⭐UK price:£89.99£85 at Amazon
Unfortunately, you will need a Prime membership to access the best Prime Day Lego deals. This is bad news for those not already subscribed but it does provide a pretty good excuse to give Prime a try if that’s something you’ve had your eye on.
What’s more, you can get a 30-day trial of Prime that is totally free provided you cancel before the next billing period. This should give you plenty of time to take advantage of all the best Prime Day Lego deals.If you really don’t fancy signing up for Prime, don’t worry — your life won’t be totally devoid of discounts. While they aren’t technically Prime Day Lego deals, there some other sales that take place both on Amazon itself and other online stores around the same time. We make sure to keep an eye out for those too.
Amazon Prime |30-day free trialMost of the best offers are exclusively available to Prime members. So, if you want to take advantage of them, you’ll need to make sure you’re subscribed.Fortunately, there’s a free trial that’ll cover you far beyond the duration of Prime Day. Just remember to cancel your plan before the rolling monthly $12.99 / £7.99 fee kicks in if you don’t plan on sticking around.
Should you take advantage of this year’s Prime Day Lego deals, or should you wait until the bigger sales event in November whenBlack Friday Lego dealskick off? Honestly, the answer lies in which Lego sets you have your heart set on. Some (like the Millennium Falcon, or those advent calendars) tend to get their biggest reductions during Black Friday. But not all sets follow this same rule.For guidance on any deal, I’d recommend keeping a keen eye on price tracking sites likeCamelCamelCamel. If a set not had a real discount for ages and has tumbled massively for the Prime Day Lego deals, you should definitely snatch it up. On the other hand, if trends suggest the price is set to drop further in November and December, I’d say to hold your fire.
Even though the best offers tend to be reserved for Amazon technology orPrime Day laptop deals, that isn’t to say savings on Lego aren’t out there waiting for you. In fact, you can get whopping discounts on sets if you know where to look - it’s not uncommon to see lowest-ever prices during the sale. Here’s some advice based on our years of covering the sales event.
💲Cheaper sets will get most discountsBased on Primes of years past, anything older than a few months is game to receive a price cut. Mid-range and cheap sets are probably going to get the lion’s share of savings, because they usually do. During July’s Prime Day, most of the discounted kits were $50 / £50 or less.
💰 Offers on premium sets are more rareEven though less expensive kits steal the limelight during Prime, that isn’t to say big ticket items won’t get any love. For sure, very popular sets like Rivendell or the Ultimate Collector Series tend to be held back for flash sales in November. However, Ihaveseen a couple of premium kits get impressive price cuts as part of the annual Prime Day Lego deals. For example, the Rise of Skywalker Millennium Falcon tumbled to a record low price of $127.99 in prior years.
🎬 Sets for popular franchises get the best savingsI expect the most tempting Lego offers to be on major franchises such as Star Wars and Harry Potter this year. Even though all things Lego get their prices slashed during the event, the wizarding world, Marvel, Super Mario, Minecraft, and the rest rule the roost in my experience. Mosey on over to Amazon’s sales page this October and you’ll find them dominating the list.
❌A lot of third-party knock-offs will appearUnfortunately, you can guarantee that plenty of copycats will fill the digital sales racks. Be sure to check whether the item you’re looking at is genuine Lego. You’ll probably need to scroll past a lot of tat to find the good stuff, too.
Seeking out some present inspiration during Prime Day Lego deals? Be sure to drop by our guide to the bestgifts for gamers. If you’re on the lookout for something you can enjoy with family and friends, on the other hand, don’t miss thePrime Day board game dealsorPrime Day Nintendo Switch deals.
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