Black Friday is trying to get me to buy an LG OLED G4, and it's winning with this deal
Nov. 25, 2024Black Friday has tamed LG’s monstrous gaming TV.
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I’m not exaggerating when I say the LG OLED G4 spoiled gaming TVs for me. Try as I might, I just can’t the monstrous panel out of my head, and while I’ve enjoyed my time with other panels this year, it’s just not the same. Will I ever end up with my darling display perched upon my media bench ever again? Normally I’d say no due to the price, but Black Friday seems hellbent on getting us back together.
Thanks to an excellentBlack Friday TV deal, the 55-inch LG OLED G4 is now downto $1,796.99at Amazon. Yes, that’s still a hefty price to pay, but thisbest gaming TVcontender will normally set you back $2,599.99. This is also a new record low for the flagship display and the kind of discount that tends to only pop up annually. If you fancy something a bit bigger, the 65-inch model is also downto $2,296.99from $3.399.99, which just so happens to be the one I’m itching to reunite with.
Make no mistake, we’re entering premium gaming TV territory here, and both LG and fierce competing brands offer up much cheaper screen solutions. You don’t even have to pay top dollar for 4K 144Hz abilities these days, with alternatives like the Hisense U7N dipping to $477.99 from $798 thanks to Black Friday. However, trust me when I say that the OLED G4’s tech backs up its lofty price tag.
Today’s best Black Friday TV deals
Buy it if:
✅You want faster 144Hz visuals✅You’re craving superior contrast✅You’ve got a new-gen console or PC
Don’t buy it if:
❌You don’t need fancy specs❌You’d prefer something bigger
UK price:£1,699.99£1,416 at Amazon
Price Check:Best Buy $1,799.99|B&H Photo $1,796.99
In part, the OLED B4’s prowess is thanks to its Micro Lens Array (MLA) tech. Serving as an alternative to QD-OLED tech, the screen type uses an extra layer of micro-lenses to boost brightness, viewing angles, and general clarity. In turn, this helps the TV elevate its HDR abilities beyond the norm, resulting in some exceptional results in UHD content like 4K Blu-rays. I personally tested this screen using a copy of the Predator prequel Pray, and I honestly think the sci-fi flick wouldn’t even look as good at my local cinema.
While it’s not exactly what I’d call a fair fight, I decided to compare the Hisense U7N and OLED G4 side by side using that same film. LG’s screen comes out tops thanks to the extra detailed in HDR mode with things like hair, scenery, and sky shots, delivering enough wow factor to make me turn to my partner like an absolute nerd and rave about visuals.
Of course, this is GamesRadar+, so you’re likely waiting for me to talk about the LG OLED G4’s gaming abilities. Again, using the U7N after the premium screen highlighted its strengths in this department, as its Alpha 11 AI Processor does a lot of heavy lifting. While playing Overwatch 2 on both screens at 120fps felt equally as slick, the G4 did more to enhance visuals compared to Hisense’s screen, filling in some of the detail lost via game’s own 4K upscaling shenanigans.
It goes without saying that the G4’s OLED panel provides better colors and contrast too, with everything popping that bit more compared to cheaper mini LED screen. Again, that’s not exactly a balanced fight, and you’ll find that cheaper models like the LG OLED B4 will provide just as much of a punch. You can current grab the 65-inch version at Amazonfor $1,196.99(down from $1,296.99), so if you care more about vibrancy than enhancing definition using superior brightness, that model is probably more reasonable.
No matter which way you frame it, the LG OLED G4 is for players out there willing to invest in a premium TV. Even at its new price, I wouldn’t consider it a casual purchase, and just because something boasts superior visuals, it doesn’t mean it’s the screen you should buy. If you want to invest in a display like this, now is an ideal time to do so, and I think your eyes will be more than pleased with the results.
Looking for more screen savings? Swing byBlack Friday OLED TV dealsandBlack Friday 75-inch TV dealsfor big display discounts. Alternatively, take a peek atBlack Friday monitor dealsif you prefer to live at your desk.
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I’ve been messing around with PCs, video game consoles, and tech since before I could speak. Don’t get me wrong, I kickstarted my relationship with technology by jamming a Hot Wheels double-decker bus into my parent’s VCR, but we all have to start somewhere. I even somehow managed to become a walking, talking buyer’s guide at my teenage supermarket job, which helped me accept my career fate. So, rather than try to realise my musician dreams, or see out my University degree, I started running my own retro pop culture site and writing about video games and tech for the likes of TechRadar, The Daily Star, and the BBC before eventually ending up with a job covering graphics card shenanigans at PCGamesN. Now, I’m your friendly neighbourhood Hardware Editor at GamesRadar, and it’s my job to make sure you can kick butt in all your favourite games using the best gaming hardware, whether you’re a sucker for handhelds like the Steam Deck and Nintendo Switch or a hardcore gaming PC enthusiast.
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