Disney boss Bob Iger puts The Marvels’ poor performance down to the pandemic
Nov. 30, 2023According to Disney CEO, COVID is to blame for The Marvels' lackluster box office performance
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Ever sinceThe Marvelstanked at the box office during its opening weekend, fans and filmmakers have been trying to figure out what went wrong.DisneyCEO Bob Iger, for his part, is blaming the Covid pandemic.
After The Marvels brought inrecord-low box office figures over its opening weekend, making $47 million, many fans put the movie’s lackluster performance down to superhero fatigue, the lack of publicity, or even in some cases, the actors. Some viewers,including Stephen King, seemed to think the film’s hatred was driven by sexism from a small number of fans upset over a film helmed by three women.
However, it doesn’t look like this is a case of widespread superhero fatigue, as Marvel’s last big movie,Guardians of the Galaxy Vol. 3, managed to bring in a whopping $118 million on its opening weekend. This makes Iger’s point seem more likely, but given the fact that historically Marvel has found major success in giving executives creative control, we can’t be too sure.
Directed by Nia DaCosta, the film follows three powerful women who must team up to save the universe after their powers become mysteriously intertwined. The cast includesCaptain Marvel’s Brie Larson,Ms Marvel’s Iman Vellani, and WandaVision’s Teyonah Parris.
The Marvels is in theaters now. For more MCU madness see our list ofupcoming Marvel movies and shows, or check out our guide onhow to watch the Marvel movies in order.
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