Disney Plus might add gaming and shopping experiences for advertisers
Dec. 8, 2023We could find out more about the plans in January
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Update:An update to the article this was sourced from has clarified that this consideration is specifically being mulled over for advertising options like, for example, interactive elements or quizzes in relation to ads and is not related to an explicit new offering onDisneyPlus. The headline has been updated, but the original article as first published follows below:
Disney might expand beyond streaming – by adding gaming and shopping toDisney Plus.
As reported byVariety, Disney is “mulling the launch of shopping and gaming experiences” as something that would further entice advertisers.
“The world of advertising experiences on [advertising-based video on demand] is an important place to be involved in,” Disney advertising sales president Rita Ferro told the trade ahead of Disney’s upcoming CES presentation in January.
If it happens, expect details then. Right now, no further details are forthcoming – but it would be a chance for Disney’s streamer to stand out from the pack.
Gaming, of course, is nothing new for some streaming services. You may not realize it, but your Netflix account comes bundled with several games. This month alone sees Grand Theft Auto: The Trilogy – The Definitive Edition available for subscribers in the App Store,GooglePlay store, and on the Netflix app. The current library features the likes of Oxenfree, Kentucky Route Zero, and Moonlighter.
Disney Plus, meanwhile, recentlylaunched its cheaper tier with adsin the UK at a cost of £4.99/month. The streamer also struck a deal with ITV toallow two of their shows– Extraordinary and Under the Banner of Heaven – to appear on the ITVX on-demand service.
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I’m the Senior Entertainment Writer here at GamesRadar+, focusing on news, features, and interviews with some of the biggest names in film and TV. On-site, you’ll find me marveling at Marvel and providing analysis and room temperature takes on the newest films, Star Wars and, of course, anime. Outside of GR, I love getting lost in a good 100-hour JRPG, Warzone, and kicking back on the (virtual) field with Football Manager. My work has also been featured in OPM, FourFourTwo, and Game Revolution.
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