Will we see savings this year?
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Like most other retailers, Dell regularly takes advantage of the uptick in spending around Black Friday by rolling out its own discounts and offers. The retailer’s site plays host to doorbuster offers ahead of the main event (usually starting around two weeks before Black Friday itself, though that has been getting earlier every year) before opening its shelves for a full discounting bonanza from the start of Thanksgiving week. It’s not just day to day laptops and work hub docks included in these sales, though,Black Friday Alienware dealsmake up a good chunk of this retailer’s holiday savings.
We typically see everything from the brand’sbest gaming laptopsto high-end configurations ofAlienwareAuroragaming PCsincluded, but monitors, chairs, headsets, keyboards, and mice all play their role as well. Of course, the biggest savings are usually reserved for those high ticket items - a $1,000 saving is going to sit much better on a $4,000 gaming PC, for example. However, the budget end of the scale tends to be well served as well.
Last year’s Alienware Black Friday offers landed primarily on the M-Series of 16-inch and 18-inch gaming laptops, theAurora R16gaming PC, and premium curved gaming monitors. We saw savings ranging from $200 to $700 on the most valuable of discounts, though more premium offers easily slid into the four-figure territory. You’ll still be paying premium prices for one of thebest Alienware PCson the market, but that blow should be softened by the time November 29 rolls around.
How much can you save during Alienware’s Black Friday sale?
Dell runs discounts on itsAlienware laptopsand PCs year-round, with savings usually sitting pretty competitively against the rest of the market. These are premium devices, so you’re never going to price match something like anAcer Nitro 16with anAlienware M16 R2, but considering the build quality and engineering under the hood, Dell’s own discounts regularly offer up promising value for money. Those prices tend to trickle down the scale as we get closer to Black Friday, with the retailer rotating different discounts on and off the shelves in the weeks leading up to the main event. However, it also goes particularly hard on the big day.
Dell is one of the few retailers that still plays into Black Friday’s on-the-day rush ethos - incorporating flash sales that drop some of the year’s best prices on high-end tech and are quickly snapped up by shoppers. Strangely, this is one of the last bastions of what Black Friday used to be - after all, most stores simply run their full Black Friday sale in the weeks leading up and only add a few extra discounts once the clock strikes midnight.
That means Alienware’s official Black Friday sale may well improve on the kinds of prices we’ll be seeing over the next few weeks. But it also means you’ve got less of a shot of actually securing those discounts. While Dell runs Alienware sales pretty much constantly, the actual configurations and models taking part in those discounts change much quicker than I tend to see at other stores. I regularly check back on a deal a day later to find a price change, and that’s during the low season. When Black Friday comes, these discounts move quickly.
Dell drops a whole wad ofBlack Friday gaming laptop dealsandBlack Friday gaming PC dealson us every year, and they often make up some of the more impressive savings to boot. If you’re on the hunt for a new Alienware rig this holiday season, it’s well worth keeping in touch with the brand’s own retailer site for all the biggest savings.
We’re also looking forward to someBlack Friday gaming monitor dealsthis year, but we’re also keeping you topped up with all the latestBlack Friday gaming chair dealsandBlack Friday gaming headset dealsas well.
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Managing Editor of Hardware at GamesRadar+, I originally landed in hardware at our sister site TechRadar before moving over to GamesRadar. In between, I’ve written for Tom’s Guide, Wireframe, The Indie Game Website and That Video Game Blog, covering everything from the PS5 launch to the Apple Pencil. Now, i’m focused on Nintendo Switch, gaming laptops (and the keyboards, headsets and mice that come with them), PS5, and trying to find the perfect projector.
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