Elden Ring dev has "no idea why it's selling so well," but won't let sales change how it makes games

Dec. 7, 2023

FromSoftware hasn’t stopped to analyze Elden Ring’s huge success

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FromSoftwarehas no idea whyElden Ringwas such a huge success, but it isn’t going to change the way the studio makes games.

Elden Ring might be nearly two years old at this point, but FromSoftware apparently still hasn’t taken the time to properly analyze the launch. “We still haven’t been able to analyze why so many people play the game, and we have no idea why it’s selling so well,” the FromSoftware producer said at the event, adding “our attitude towards development has remained unchanged.”

Kitao adds that “making games that we think are fun and have value has been our policy for a long time, and we won’t start aiming for new big hits like Elden Ring. Our stance of creating games we think are fun and worthwhile will not be changing.” The FromSoftware producer doubles down there on Elden Ring’s success not influencing the developer’s thinking going forward.

Elden Ring remains FromSoftware’s most successful game to date by a long way. Earlier this year in February, right around the game’s one-year anniversary, FromSoftware announcedElden Ring had shipped 20 million copies around the world, selling over half the lifetime sales of the entire Dark Souls series in just one year.Bandai Namco, FromSoftware’s publishing partner in Europe and the US, said itexpected Elden Ring’s success to drive Armored Core 6 salesto new records for the series.

FromSoftware, meanwhile, is still working on theElden Ring DLC, which remains something of a mystery since it was unveiled earlier this year. At the same event, Kitao said theElden Ring DLC was still a little ways off from launch, but was making good progress at the studio.

Here’swhy we desperately want longer boss runs in the Elden Ring DLC, even if that does make us an absolute masochist.

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