Coffee Stain, Middle-Earth, and Asmodee are all becoming their own entities
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Lord of the Rings rights holder Middle-Earth Enterprises is set to become its own entity as parent company Embracer Group announces it’s splitting into three separate companies.
On April 22, Embracer shared apress releasedetailing its plans to “transform into three standalone publicly listed entities.” The three games and entertainment companies in question are Asmodee Group, Coffee Stain & Friends, and Middle-earth Enterprises & Friends - which will all focus on different areas of the current business.
According to the announcement, this decision will enable “each entity to better focus on their respective core strategies and offer more differentiated and distinct equity stories for existing and new shareholders.” The press release also reveals that the three companies will be able to “unlock value in the high-quality assets of Embracer Group following the successful completion of the restructuring program.”
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After studying Film Studies and Creative Writing at university, I was lucky enough to land a job as an intern at Player Two PR where I helped to release a number of indie titles. I then got even luckier when I became a Trainee News Writer at GamesRadar+ before being promoted to a fully-fledged News Writer after a year and a half of training. My expertise lies in Animal Crossing: New Horizons, cozy indies, and The Last of Us, but especially in the Kingdom Hearts series. I’m also known to write about the odd Korean drama for the Entertainment team every now and then.
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