GTA 6 publisher blames 2023's swathe of industry layoffs on "the enthusiasm of the pandemic"

Nov. 9, 2023



Strauss Zelnick believes companies “overbuilt” during the pandemic

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Take-Two’s CEO believes some companies “overbuilt” during the COVID-19 pandemic, which is why we’re seeing many layoffs this year.

In a new interview withGamesIndustry.biz, GTA 6 publisher Take-Two’s CEO has commented on why this might be. The outlet commented that the publisher seemed relatively “unscathed” by the layoffs, leading Zelnick to add, “I think many of our competitors overbuilt during the enthusiasm of the pandemic and they’re rationalizing now.”

“We have a three-part strategy – innovation, creativity, and efficiency – and I think our focus on efficiency [means that] on an ongoing basis, we’re always rightsizing the team,” Zelnick continued. “We did go through an integration process when we acquired Zynga and that did allow us to gain efficiencies at that time,” the CEO explained.

Whether GTA 6 is releasing next year or not, it’s a massive card for Take-Two to have in its deck. Elsewhere, Zelnick hinted at anincoming release date announcement for GTA 6, commenting that the publisher is “getting closer to delivering the groundbreaking titles that our audiences have been anticipating.”

TheGTA community’s reaction to the GTA 6 trailer newsfor next month is nothing but positivity.

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