GTA 6 publisher CEO says he wants to "vastly over-deliver" on price and offer "more value than what we charge"
May. 21, 2024GTA 6’s publisher was the first to charge $70 for new games
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GTA 6’s publisher is focused on over-delivering content compared to the game’s price tag, and wants to make sure any price tag is “good news” for players.
As first reported byGameSpot, Take-Two CEO Strauss Zelnick was recently asked on anearnings callfor his thoughts on pricing for the publisher’s entire catalog, as well as the GTA franchise in particular. “Look, there’s more content constantly being made available, and we really aim to deliver great value at any given time,” Zelnick responded.
“We’re so focused on delivering more value than what we charge. And that’s sort of the rubric,” the Take-Two CEO added. Zelnick also explained that whenever Take-Two establishes a game’s price, it wants to make sure the price is “good news” for customers and that the “experience vastly over-delivers” compared to the price charged for the game.
Obviously, GTA 6’s eventual price point is what the question in the earnings call was getting at here, but it’s one that Zelnick sidesteps addressing directly. If you cast your mind back a few years, it was actually Take-Two that first introduced the $70 price point for a game with NBA 2K21, which has since been adopted by countless other publishers for new-gen titles, includingSony,Square Enix, and more.
Additionally,Rockstar detectives think GTA 6’s cover art and screenshots could be revealed very soon.
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