GTA 6 studio exec says AI could make game development easier, but "don't expect the price tags to go down"
Nov. 9, 2023As game development increases in budget, Rockstar believes generative AI could make a better, but still expensive game
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Rockstar Games’Grand Theft Auto 6is on the way, and there’s a lot of anticipation to see just how much of an upgrade the next game will be from the long-running GTA V. But as game development costs continue to grow, the current owners of Rockstar Games and the GTA franchise have already embraced the possibilities of generative AI technology as a potential boon for game dev, especially for games on the scale of GTA 6.During a recentearnings callforTake-Two Interactiveinvestors, CEO Strauss Zelnick spoke about the upcoming GTA 6, stating that current AI tech could make developing large-scale games like GTA much easier – but not without a cost.“We’ve been in the AI business since the dawn of this industry,” said the Take-Two CEO during the Investor meeting. “Our entertainment properties are created largely in and by computers. We value tools. We create those tools internally, and we license tools as well. The new developments in AI are really exciting, and I’ve said publicly and repeatedly that I believe that they’ll help create efficiency.
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Alessandro is a freelance writer and editor based in the San Francisco Bay Area who has covered the games, tech, and entertainment industries for more than 13 years. Having previously worked at GameSpot, CNET, and various other outlets writing features and coordinating event coverage, Alessandro enjoys playing games on PC, but also gives plenty of time to his Nintendo Switch. You can find him on various socials at @afillari.
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