I love the Steam Summer Sale, but end up with the same problem every single year
Jul. 5, 2024Opinion | It’s one of PC gaming’s best traditions, but it feels like something has changed in recent years
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Not to roll out the red carpet for our corporate overlords, but there’s something strangely comforting about the Steam Summer Sale. Each year, the storefront’s familiar, dull gray aesthetic is washed away by warm, seasonally-appropriate artwork – right now, it’s a seaside shack and gently-lapping ocean, so idyllic that looking at it for too long will make your heart ache with longing to be there. Below, a wealth of deals. Deals – so many deals! Hundreds of titles are plastered with garish discounts, with the implied promise that your next favorite game waits somewhere within this sprawl.
But unlike the tranquil waves above them, this sea of sales is a bit much – and for me, it’s been that way for some time.
Window shopping
Some massive RPGs have beendeeply discountedduring the Summer Sale
The Steam Summer Sale has been running for nine days. I’ve scrolled through its offerings for every single one of those days, but haven’t actually bought anything. It’s nothing new – for the last few years, looking at the Summer Sale has become more of a habit than actually making use of its discounts. There’s plenty to buy – I’m itching to finally try settlement sims Rimworld andManor Lords, for example, and Titanfall 2’s $6.99 price tag looks especially tempting – but nothing ever ends up in the cart.
Until now, I’ve never stopped to wonder why that is. You would think that if I’m not buying anything, the urge to endlessly scroll would fade, right? But here I am, trapped in a summery purgatory where I’m forever weighing up Cult Of The Lamb or American Truck Simulator.
This alone is worth celebrating, and PC gaming feels healthier than it’s ever been. But within this golden age, it’s become increasingly difficult to narrow down what to buy. I’d love to see Steam tinker with its curation system in ways that let you dive into the genres you love, rather than its current eclectic mix of front-page bargains. Likewise, the Steam Curator program is frequentlygamed by bad actorsand in dire need of an overhaul to make it feel more relevant. But what if choice paralysis isn’t the problem?
On a deeper level, I have to wonder if this is an issue on my end. At the very least, there’s definitely some form of subconscious guilt in play. Like most people, my Steam backlog is a shameful beast – but in recent years, I’ve felt it peering over my shoulder a little more intensely. With the ongoing global cost of living crisis, I’ve found it harder to justify spending money on games – however cheap they are – because little things like, er, food and electricity, have become vastly more expensive. The bar for “is this worth buying?” has moved up, and while that’s an incredibly minor consequence in the bigger picture, it’s still made purchasing games harder than it once was.
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The silver lining here is that I’m making a dent in that backlog (Resident Evil 2is pretty good, believe it or not), and there’s no shortage of games waiting for their turn to be installed. I probably don’t need to stay permanently vigilant for new things to buy, which is a trait I find many long-time PC gaming friends have internalized due to these annual sales. Without “needing” to take advantage of discounts, the pressure dissipates, and – somewhat counterintuitively – the prospect of buying again becomes a little more appealing.
Later today, I might break the cycle and finally buy a few games that have looked especially-tempting this month. I might also buy nothing, and go back to watching waves lap on golden sands above the sales. Right now, either sounds wonderful.
Here are 25 of thebest Steam gamesyou might want to pick up during the sale
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