Madame Web star blames "internet culture" for the Sony Marvel movie flopping: "People just make such a joke out of everything now"
Jul. 8, 2024Emma Roberts says the meme-ification of Madame Web contributed to its downfall
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Emma Roberts says TikTok and “internet culture” are to blame forMadame Web’s poor critical reception and box office returns.
“There is no secret. It’s about doing something goodish and it hitting at the right time. Everything else is like a wish and a prayer. I’m not intimidated by failure, and I’m not intimidated by people having negative thoughts about something,” Roberts toldVariety. “I personally really loved Madame Web. I really enjoyed the movie. I thought everyone in it was great. The director, S.J. Clarkson, I think did an amazing job. She’s the reason I wanted to do that movie.”
The film, which stars Dakota Johnson as the titular hero, became the subject of many internet memes (much likeSony’s other Spidey flopMorbius) before going on to break even at the box office and receive largely negative reviews.
Continued Roberts: “If it wasn’t for internet culture and everything being made into a joke, I think that the reception would’ve been different. And that’s what bums me out about a lot of stuff, even stuff that I’ve done, is people just make such a joke out of everything now.”
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Lauren Milici is a Senior Entertainment Writer for GamesRadar+ currently based in the Midwest. She previously reported on breaking news for The Independent’s Indy100 and created TV and film listicles for Ranker. Her work has been published in Fandom, Nerdist, Paste Magazine, Vulture, PopSugar, Fangoria, and more.
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