Rockstar Games owner predicts AI, which has already impacted jobs, won't steal any jobs: "It's actually crazy. It's not going to make people irrelevant"
Jun. 2, 2024The Take-Two CEO think AI could make development more efficient
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Artificial intelligence and its use in game development has been a hot topic in the industry, with many creatives anxious about its impact on job security, players worried about how it could strip the humanity out of games, and some executives excited by its potential to makestufffaster and cheaper.
Take-Two, the parent company ofGTA 6’sRockstar Gamesand publisher 2K, will likely pursue the technology regardless. During aninterviewat TD Cowen’s 52nd Annual Technology, Media, and Telecom Conference earler this week, Take-Two CEO Strauss Zelnick claimed that generative AI could allow the company’s developers to “do a bunch of stuff more efficiently… so we’ll turn our attention to other things, and those other things will probably still be costly and time-consuming.”
Comments around efficiency might not inspire much hope in the developers that actually create Take-Two’s games since similar jargon is frequently used by executives when announcing layoffs, emphasizing productivity and lean workplaces. Take-Two itself announcednearly 600 layoffsafter claiming it had “no current plans” to do so, before alsoshutting downthe teams behind Olli Olli World and Kerbal Space Program 2 soon after.
Despite those concerns, Zelnick continues to state that AI won’t harm employment. “I also don’t think for a minute that generative AI is going to reduce employment, that’s crazy,” he adds. “It’s actually crazy. It’s not going to make people irrelevant. It’s going to change the nature of certain forms of employment, and that’s a good thing.” How the tech will “change the nature” of the medium was left a mystery, particularly when most forms of generative AI scrap pre-existing data to spit out whatever sound, image, or writing the user wants.
Regardless, numerousreportsalready detail the ways in which AI can, and already has, impacted jobs. Only time will tell, but creators across the industry don’t have high hopes for the tech, fromHideo KojimaandCyberpunk 2077’s lead quest designerto aRed Dead Redemption 2 actor.
Elsewhere, the CEO said GTA 6 could be “unmatched in the industry.”
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Kaan freelances for various websites including Rock Paper Shotgun, Eurogamer, and this one, Gamesradar. He particularly enjoys writing about spooky indies, throwback RPGs, and anything that’s vaguely silly. Also has an English Literature and Film Studies degree that he’ll soon forget.
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