Sony chairman says PlayStation's studios are full of "great creative minds" but need to understand business better
Feb. 14, 2024Hiroki Totoki thinks there’s “room for improvement”
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Sony’s new chairman has been in his role for four months now, and his early impression is that PlayStation’s studios need to understand business a bit better.
As reported byVGC, Totoki explained that in the short time since he became chairman, he’s tried to “have as many meetings as possible with the management team” as well as visited developers that fall under the PlayStation Studios umbrella. “Everyone is working really hard to fulfill their responsibility to try to optimize the business, and I understand that,” the CEO said. “But overall growth and sustainable profitability for increasing margins… how will that translate to these goals?”
“I don’t think people understand that deeply,” Totoki continues, “I think that is the problem of the organization.” The chairman then goes on to praise the developers working in PlayStation’s studios: “People who work in the studios have very high motivation. They’re very highly motivated, they’re very good people, and they have great creative minds and knowledge of live streaming.”
“However, having said that,” the CEO adds, “when it comes to the business, I think there is room for improvement. And that’s to do with how to use money, the schedule of development, and how to fulfill one’s accountability towards development – those are my frank impressions.” Totoki then says that he will continue to meet with people across the business “so that we can find the right way to proceed.”
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After studying Film Studies and Creative Writing at university, I was lucky enough to land a job as an intern at Player Two PR where I helped to release a number of indie titles. I then got even luckier when I became a Trainee News Writer at GamesRadar+ before being promoted to a fully-fledged News Writer after a year and a half of training. My expertise lies in Animal Crossing: New Horizons, cozy indies, and The Last of Us, but especially in the Kingdom Hearts series. I’m also known to write about the odd Korean drama for the Entertainment team every now and then.
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