Square Enix CEO wants to be “aggressive” with using AI in game development
Jan. 2, 2024Takashi Kiryu wants to implement AI in game development and publishing
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Square Enix’s CEO wants to be “more aggressive” in applying AI to game development and publishing going forward.
“The introduction of ChatGPT, which allows anyone to easily produce writing or translations or to engage in text-based dialogue, sparked the rapid spread of generative AIs,” Kiryu writes. “I believe that generative AI has the potential not only to reshape what we create, but also to fundamentally change the processes by which we create, including programming.”
“We also intend to be aggressive in applying AI and other cutting-edge technologies to both our content development and our publishing functions,” the CEO continues. “In the short term, our goal will be to enhance our development productivity and achieve greater sophistication in our marketing efforts. In the longer term, we hope to leverage those technologies to create new forms of content for consumers, as we believe that technological innovation represents business opportunities.”
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