The Borderlands movie's $90m box office failure "was indeed disappointing," but it did still help sell some old Borderlands games
Nov. 6, 2024The publisher’s CEO has washed his hands of the commercial failure
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After thetremendous critical and commercial flop of the Borderlands movie, even Take-Two CEO Strauss Zelnick agrees that the film was “disappointing.” But hey, he reckons, at least it helped sell some old Borderlands games.
“We have selectively licensed intellectual properties,” Zelnick tellsVariety. “As you know, we have a deal pending on Bioshock for example. And while the Borderlands movie was indeed disappointing, it was good for our catalog sales of Borderlands titles.”
While Zelnick admits he “would prefer to have a huge hit,” however, he also reminded investors that it was the film’s distributor, notGearboxor Take-Two, that lost out. “We didn’t have a financial exposure to the negative,” he reassured listeners.
“So we are selective for exactly the reason that you just cannot control these outcomes,” he continued. “And we prefer to control our own destiny. However, we still will license selectively.”
TheBorderlands movie was a $90 million flopthat was onlybriefly dethroned as the worst-reviewed film of the summerby the maligned Crow reboot.Borderlands 4was announced just two weeks after the film’s release, which fans jokingly referred to asseries boss Randy Pitchford’s ultimate “big brain move.”
Borderlands fan will get to see Borderlands 4 early after Gearbox agrees to fly him to the studio following cancer diagnosis: “I never expected anything like this.”
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