The LG OLED B4 is now under $600 for Cyber Monday, and it's my favorite TV deal of the year
Dec. 1, 2024Update: You can still grab $100 off this OLED TV post Cyber Monday.
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Orignal story:When I think about gaming TVs like theLGOLED B4, I usually assume they’re going to cost over a grand. Sales like Cyber Monday have tipped the scales in the past with sub $1,000 price cuts, but with the 48-inch model now sitting under $600, it’s safe to say this is a deal you shouldn’t sleep on.
At Best Buy right now, you’re getting the 48-inch LG OLED G4for $599.99via a Cyber Monday TV deal. I got excited a few weeks back at this same screen reaching under $700, and I’m pretty impressed that it’s managed to drop even lower. It size does help to achieve a more budget friendly price point, so that’s worth keeping in mind. However, it’s still one of the cheapest OLEDs I’ve spotted over the Black Friday period, which is a huge achievement.
Today’s best Cyber Monday TV deals
LG OLED B4 48-inch |$799.99$699.99 at Best BuySave $100 -I’ve updated the price here since the $200 Cyber Monday discount is now a $100 last chance offer. You’re not getting it at its cheapest, but this could be your last chance this year to grab the OLED B4 for less than usual.
Buy it if:
✅ You want vivid colors✅ You play console FPS games✅ You need a high spec PS5 Pro screenDon’t buy it if:
❌ You want 144Hz❌ You need bigger than 48-inchPrice Check:Amazon (out of stock)|Walmart $996.99
UK:£899£759 at Amazon
Before immediately jumping on the above LG OLED B4 offer, I want you to first think about your specific setup. While this 48-inch model might be the best gaming TV for some setups, some of you will have different requirements depending on how you play. Size is also going to matter a lot here since we’re just shy of that 50-inch sweet spot, but as someone who’s used a 48-inch screen for years now, I can assure you it doesn’t feel that small.
On the flip side of that, 120Hz might not be quite enough to satiate PC players. Yes, even the most hardcore rig enthusiasts might not have a system in their living room, but 144Hz screens like theLG OLED G4or its cheaper C4 sibling will help your graphics card stretch its legs. If you’re really not fussed about the color benefits of OLED, you can even grab a larger 55-inchHisense U7Nright now for $477.99 and still embrace faster than average speeds.
Of course, there’s a reason why you’d spend more on an LG OLED TV in general, and it all comes down to incredible contrast and vibrancy. Unsurprisingly, the B4 can’t quite keep up with the flagship G4, but it still packs a visual punch that isn’tthatfar off the OLED C4. HDR is going to impress in streaming and 4K Blurays, and the extra attention to color is going to help new systems like the PS5 Pro justify their expense.
I know many of you will be turned off by the idea of a 48-inch TV, but if you sit quite close to your screen anyway, it could be a better option. I don’t want to sound like a ’90s mom, but if you sit too close to the screen, there’s an increased chance of you seeing pixels resulting in a less sharp appearing image. If there’s under 6ft of space between you and your unit, then I’d argue this LG OLED is perfect, and it’s well worth buying for under $600.
Looking for more savings? Swing byCyber Monday graphics card dealsandCyber Monday gaming PC dealsfor a rig refresh. You’ll also want to check outCyber Monday gaming monitor dealsif it’s a display discount you seek.
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I’ve been messing around with PCs, video game consoles, and tech since before I could speak. Don’t get me wrong, I kickstarted my relationship with technology by jamming a Hot Wheels double-decker bus into my parent’s VCR, but we all have to start somewhere. I even somehow managed to become a walking, talking buyer’s guide at my teenage supermarket job, which helped me accept my career fate. So, rather than try to realise my musician dreams, or see out my University degree, I started running my own retro pop culture site and writing about video games and tech for the likes of TechRadar, The Daily Star, and the BBC before eventually ending up with a job covering graphics card shenanigans at PCGamesN. Now, I’m your friendly neighbourhood Hardware Editor at GamesRadar, and it’s my job to make sure you can kick butt in all your favourite games using the best gaming hardware, whether you’re a sucker for handhelds like the Steam Deck and Nintendo Switch or a hardcore gaming PC enthusiast.
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