The Star Wars beer meme has left a galaxy far, far away and has found itself in Helldivers 2, Diablo 4, Yakuza, and more
Mar. 6, 2024You never know where Cerveza Cristal will pop up next
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The Star Wars beer meme based on a real-life advertising campaign has made its way into Helldivers 2, Diablo 4, Yakuza, and more.
This means that certain scenes of Star Wars Episodes 1 - 3, as well as other classic films, were slightly altered to feature an appearance from the beer brand Cerveza Cristal. This must have been so jarring for people watching Star Wars for the first time, who must have wondered why Obi-Wan Kenobi was searching for a beverage for Luke instead of his father’s lightsaber. It’s a hilarious advertising technique and has since become an even funnier meme.
It didn’t take long for Cerveza Cristal to start (unofficially)popping upin other films, TV shows, and games. Just a few days after the original post was made, I’ve seen the meme appear in games likeAssassin’s Creed,Doom,Metal Gear Solid, and more. Fans have made some of these posts, whereas others have been made by the studios that developed the games. You can see our favorites below.
My favorite thing about this meme is the anticipation you feel as you wait to find out where the beer has been squeezed in. Sometimes it’s obvious, like in the Yakuza one, and sometimes it’s a little more drawn out, like in the Diablo one. It’s safe to say that if you didn’t know about Cerveza Cristal back in the day, you certainly do now.
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After studying Film Studies and Creative Writing at university, I was lucky enough to land a job as an intern at Player Two PR where I helped to release a number of indie titles. I then got even luckier when I became a Trainee News Writer at GamesRadar+ before being promoted to a fully-fledged News Writer after a year and a half of training. My expertise lies in Animal Crossing: New Horizons, cozy indies, and The Last of Us, but especially in the Kingdom Hearts series. I’m also known to write about the odd Korean drama for the Entertainment team every now and then.
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