The Witcher 4 studio CEO says the team will be staying pretty quiet before release, but he wants to "drop crumbs" to "whet the appetite" of the community
Nov. 30, 2024Get your napkins ready
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Video game marketing takes many different forms, and theCD Projekt RedCEO has opened up about how the team wants to approach getting us all hyped forThe Witcher 4.
Speaking toEurogamer, CEO Michał Nowakowski says “the marketing campaign, slightly earlier before the launch of the game, that’s different than the actual, say, ‘mass attack’. Mass attack is when you announce the date, you start collecting the pre-orders and it really is that race from that point, that moment, to the moment you launch the game.”
We don’t know much about The Witcher 4 right now, aside from the fact itprobably won’t be a PC-first launch, but that will change soon. “Yes, there’s theories and so on,” Nowakowski says. “But there’s nothing really specific. So we want to drop the crumbs here and there so that people - and the media as well - can pick up on it and try to figure out what it is we’re trying to say this time.”
The plan clearly works. Here I am writing about it, here you are reading about it. As for what exactly the strategy entails, “having some video assets, or something to whet the appetite of the fans - not even to create the hype so much,” Nowakowski explains.
If you want your appetite satiated, you should check outeverything we know aboutThe Witcher 4so far.
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I’m Issy, a freelancer who you’ll now occasionally see over here covering news on GamesRadar. I’ve always had a passion for playing games, but I learned how to write about them while doing my Film and TV degrees at the University of Warwick and contributing to the student paper, The Boar. After university I worked at TheGamer before heading up the news section at Dot Esports. Now you’ll find me freelancing for Rolling Stone, NME, Inverse, and many more places. I love all things horror, narrative-driven, and indie, and I mainly play on my PS5. I’m currently clearing my backlog and loving Dishonored 2.
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