Turns out you can give away 6.6 million copies of your game, add a price later, and still sell 2.2 million more in just 2 months
Jun. 4, 2024The viral co-op horror hit Content Warning continues to sell even at full price
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The viral co-op horror gameContent Warningis seeing continued success two months afterit launched with a 24-hour free giveaway period.
We’ve known since shortly after launch that Content Warning managed to score around 6 million downloads from the 24 hours it was free, but now we know that, two months later, it’s managed to sell an additional 2.2 million copies at or near full price. This comes from anannouncementfrom the game’s official Twitter account, in which it’s revealed 8.8 million people own the game; 6.6 million from the first 24 hours and 2.2 million in the two months since it’s been a paid game.
I’m not surprised Content Warning has been a big sales success, frankly, and I reckon it’s as much a product of the 24-hour giveaway as it is the excellent critical and Steam reception - not to mention the $7.99 price tag.
That said, it’s worth noting that Content Warning’s current24-hour peak concurrent player countis at 8,224, which shows a significant loss in momentum compared to the all-time peak of more than 200 thousand during launch two months ago. Again, that’s nothing atypical for an online game, and especially one that was free for its first 24 hours, but it’s worth mentioning in light of the sales milestone.
Content Warning is a co-op horror extraction game where you’re sent down into the mines of the Old World in search of cursed relics and, ultimately,YouTubefame. If you make it out alive you can upload your spooky antics to, ugh, SpookTube and then settle in and watch your virality climb. It’s a little like Lethal Company but more inherently silly and a little less content-rich, so if you’re a fan of that very specific genre, it’s hard to beat for the price.
Otherwise, feel free to peruse our list of thebest horror gamesto play today.
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After scoring a degree in English from ASU, I worked as a copy editor while freelancing for places like SFX Magazine, Screen Rant, Game Revolution, and MMORPG on the side. Now, as GamesRadar’s west coast Staff Writer, I’m responsible for managing the site’s western regional executive branch, AKA my apartment, and writing about whatever horror game I’m too afraid to finish.
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