Ubisoft wants to "return to leadership in the open-world" genre, and its CEO says the company is already "back on track" after some rough years
May. 15, 2024The company is all about “immersive worlds with a rich lore that deeply engage players”
When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
Ubisofthas historically been known for some of thebest open-world games- and, depending on who you ask, for running that genre into the ground. Now, with the impending launches ofAssassin’s Creed ShadowsandStar Wars Outlaws, the company aims to get back on top with the style of game it’s long been known for.
In its latestfinancial report, Ubisoft says that its first objective for the coming fiscal year “is to return to leadership in the Open World Adventure segment, which are immersive worlds with a rich lore that deeply engage players. The Open World Adventure market represents €25 billion today, and is expected to grow over the coming years. This market is dynamic, frequently benefiting from technological disruptions and is characterized by high barriers to entry.”
The company says it “can rely on big franchises such as Assassin’s Creed, Far Cry, The Division, Ghost Recon and Star Wars” for its open world ambitions, and aims to “attract more players into our universes and reach new audiences, notably thanks to multiplayer and mobile.” (Don’t forget that the list ofupcoming Assassin’s Creed gamesincludes projects like Jade and Invictus on top of more traditional AC experiences.)
Ubisoft’s other big objective for the year is to “expand our footprint” when it comes to games as a service. “In this segment,” the company says, “Ubisoft has notably successfully installed Rainbow Six Siege, which became one of our largest and most profitable games. The objective is to expand our footprint in this dynamic market notably thanks to growing existing experiences as well as the upcoming releases of XDefiant, Rainbow Six Mobile and The Division Resurgence.”
These are thebest Assassin’s Creed games.
Sign up to the GamesRadar+ Newsletter
Weekly digests, tales from the communities you love, and more
Now that Assassin’s Creed Syndicate has 60fps, are you ready to admit that it’s one of the best AC games ever?
Ubisoft kills “inaccurate rumors” around Assassin’s Creed Animus Hub: rewards are “entirely free,” no paid sub or battle pass, and “no extra cost” to missions
After 9 hours, I can’t bear to leave The Vatican in Indiana Jones and the Great Circle
