Yoko Taro makes games so people buy them, and suddenly Nier Automata makes more sense
Nov. 20, 2023Well duh
When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
Nier series producer Yoko Taro is back at it again with his striking interview comments, only this time explaining why he doesn’t just make games for fun.
Products need to have something more to them than just “fun,” Taro continues. Games need to also have a certain level of love for their art, for example, or sound design, so that they’ll entice potential customers to actually buy a game. People sure do love Nier Automata for all the aforementioned reasons.
Taro loves going off the deep end when speaking in public, and last week was no exception. He once famously said that both himself and Nier producer Yosuke Saito would get in the back of a truck and journey around Japan to sell copies of Nier: Replicant themselves if it needed a bit of a boost.
He’s also been pretty candid with money, making comments to the effect of “Please give us your money.” This is a man who makes every public appearance in a gigantic replica mask, so you can’t always take him too seriously.He even once lost said maskduring a night of drinking in America, right before a convention appearance the next day.
Speaking of Saito though, the producer also said during the South Korean convention thatthe Nier series would continue for as long as Taro is alive. When you think of the Nier series, it’s admittedly pretty hard for Taro not to be one of the first things that comes to mind. Perhaps the two really are inseparable.
Sign up to the GamesRadar+ Newsletter
Weekly digests, tales from the communities you love, and more
“It seems we’ve missed the mark”: As their Steam review score drops to 14%, Dauntless devs wade into feedback after a disastrous update that gutted progress
How to complete the Indiana Jones Light Chamber puzzle
Get hundreds of hours of RPG goodness for $30 with this bundle of 8 games that includes the first two Baldur’s Gate games, which are absolutely worth playing
